Define the decision
Shopify provides the storefront and operations platform; assortment, navigation and customer promise remain business decisions.
Technology & Digital Growth
Shopify Is a Platform, Not a Strategy: What Makes an Online Store Successful After It Is Built
Shopify provides the storefront and operations platform; assortment, navigation and customer promise remain business decisions.
Plan the work
Define collections, product data, fulfillment rules and support workflows before launch.
Verify the result
Review merchandising, conversion and returns as an ongoing operating cycle.
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