Define the decision
Search intent distinguishes a buyer comparing suppliers from someone seeking a definition or instructions.
Digital Marketing & SEO
Search Intent: Why Ranking for the Wrong Keyword Can Still Produce No Business
Search intent distinguishes a buyer comparing suppliers from someone seeking a definition or instructions.
Plan the work
Match page format to the decision: a service page should state scope and enquiry inputs, while an article should answer the question.
Verify the result
Review the actual search results and update the page when its promise and the query no longer match.