Define the decision
Remarketing audiences need a clear event definition and a lawful consent basis where applicable.
Digital Marketing & SEO
Remarketing Explained: Staying Relevant After a Customer Leaves Your Website
Remarketing audiences need a clear event definition and a lawful consent basis where applicable.
Plan the work
Separate visitors who merely viewed a page from those who began a serious enquiry or purchase.
Verify the result
Refresh creative, cap frequency where available and exclude converted users when the campaign objective calls for it.
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