Define the decision
Marketplaces can supply demand and trust; the owned website can carry the full brand and customer relationship.
E-Commerce & Technology
Marketplace and Website Strategy: Why Brands Should Understand the Role of Each Channel
Marketplaces can supply demand and trust; the owned website can carry the full brand and customer relationship.
Plan the work
Compare fees, control of data, merchandising and fulfillment responsibilities by channel.
Verify the result
Keep product information and stock aligned when both channels sell the same items.
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