Define the decision
Google Ads performance depends on useful conversion tracking and the fit between query, ad and landing page.
Technology & Digital Growth
Google Ads Can Generate Customers—or Waste Your Budget: What Separates the Two Outcomes
Google Ads performance depends on useful conversion tracking and the fit between query, ad and landing page.
Plan the work
Separate high-intent terms from exploratory searches and review search-term waste.
Verify the result
Judge campaigns by qualified leads or sales against spend, not clicks in isolation.